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Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin.

During the 1980’s, the brand dressed a number of political figures, including Prime Minister John Major and Baroness Thatcher. In 1996, Aquascutum was elected to supply the official uniforms for the Great British Olympic Team.