The Design of the Danish Fashion house SAND is driven by passion, creativity and innovation. What started in the 80's, until today grew into an international fashion brand. Cool Scandinavian silhouettes combined with southern European charm to maintain its provocative, sophisticated focus - SAND creates clothes for the way world citizens think, work and live.
Our inspiration is to create favourite pieces of clothes, that you can practically move into, are easy to live with and hard to get rid of. The different parts are relaxed and comfortable, but at the same time they ooze of karma”, says Creative Director Soren Sand.
Lene and Soren Sand – the creative duo – first met in High School and driven by a passion for fashion they opened up their first little fashion store in their hometown of Randers, Denmark, in the 80’s. „We noticed that the garments literally flew out of the door”, Soren remembers – the collection and sales grew, and today SAND is represented in 32 countries, on 6 continents, at 1,200 customers.
SAND is a lifestyle concept, and their costumers appreciate fashion that is balanced between fabrics and fittings, style and comfort. “We are not just a fashion company making clothes. There are a lot of thoughts and actions behind the collections, which reflect world citizens for whom they are designed”, says Soren.
Each collection is divided into different lines: For Men, SAND presents the refined Red Carpet., the formal Black Label and the innovative and preppy Pink Label.
The passion for Italian fabrics, tailored details and perfect cuts in every item of the collections and a deep dedication to art, manifesting in the almost sculptural silhouettes in the design, enables the SAND customer’s own individual experience of touching and wearing SAND products, and discovering their value.
SAND’s remarkable campaigns include the work of legendary photographer Helmut Newton, in addition to the top models named above. Another campaign was shot by famous rock singer Bryan Adams.
Also celebrities appreciate the fashion of SAND, for example Duran Duran and Paris Hilton, among others.